A good event can end with applause, a group photo and absolutely no idea when anyone will see each other again. If you want a recurring night, make the next visit easy to picture.
Give the format a rhythm.
A recognisable day and time helps people fit an event into their lives. You can change the questions, themes or stories while keeping the basic promise familiar. Consistency also makes it easier for a regular to explain the night to a friend.
Mention what is actually next.
Before everyone leaves, share the next date and a clear way to find the details. Avoid a rushed list of everything the venue has ever considered doing. One relevant invitation is easier to remember.
Make the second visit feel different.
Remember a team name. Ask how someone found the first night. Let returning guests help newcomers understand a small part of the format. Familiarity grows through ordinary moments; it does not need a complicated loyalty scheme.
Ask a useful question.
“Did you have fun?” usually gets a polite answer. Try “Was anything confusing?” or “What would make you come again?” Listen for practical things you can change, then try one adjustment at the next event. A repeat night gives you another chance to learn.